A recent report reveals that UK consumers increasingly rely on both luxury brand websites and AI agents for high-quality product information. The study by Akeneo shows that 68% of shoppers prefer brands, while 67% favor AI like ChatGPT and Amazon’s Rufus for accurate details. This trend underscores shifting shopper expectations, with 70% willing to switch products over inadequate information and 65% likely to abandon purchases entirely due to poor content experiences. Furthermore, 68% would stop buying from brands if trust is compromised. According to Yext, 40% of UK consumers use AI search tools daily to evaluate brands. Luxury brands, especially, are investing in immersive digital experiences to enhance product discovery and conversion rates. Romain Fouache from Akeneo emphasizes that brands must ensure their product information is accurate and optimized for AI to remain competitive. Overall, the findings highlight the critical importance of robust product information in today’s retail landscape.
Source link
