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Understanding AI Deceptions: What Do Britons Really Know?

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A recent YouGov study reveals that 10% of Britons use AI daily for personal reasons, while 7% do so for work or study. Though AI tools like ChatGPT and Google’s Gemini are gaining popularity, concerns about “hallucinations”—instances of incorrect or fabricated information—persist. Among users who seek factual data, 23% encounter these inaccuracies frequently. However, 17% report never noticing them. Trust in AI as a credible information source remains low; only 14% rated it a 6 or higher on a scale of 10, comparable to tabloid newspapers. In contrast, academic journals received a trust score of 60%. Trust correlates with user experience of hallucinations; among daily fact-finders, 43% rate AI’s reliability favorably, contrasting sharply with just 3% of non-users. As AI becomes more integrated into daily life, the balance between its utility and reliability warrants ongoing discussion. Join the YouGov panel to share your insights on AI’s societal impact.

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