During Unity’s Q3 2025 earnings call, CEO Matthew Bromberg emphasized the critical role of generative AI-driven discovery tools as the game market expands. With an increasing volume of games being released, Bromberg highlighted that AI will enhance discoverability, helping developers navigate the competitive landscape. He underscored Unity’s commitment to democratizing game development, enabling creators to produce high-quality games accessible to millions. Successful Unity titles, like Peak and Ball x Pit, exemplify this potential. Although some game developers remain cautious about generative AI’s impact on quality, Unity continues to integrate AI, evident in its AI Council’s establishment and the growth of its Vector AI platform, which has boosted revenue. Unity reported $471 million in revenue for Q3, marking a 5% year-over-year increase, supported by robust performance in subscription services and the Unity Ad Network. Despite a net loss, the company remains optimistic about the long-term growth trajectory of its AI initiatives.
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