Universal Music Group (UMG) is reshaping its strategy on generative AI through strategic partnerships and settlements. In a notable shift from previous confrontational tactics, UMG reached a settlement with AI startup Udio, which involved a new subscription service allowing fans to create remixes and track variations from licensed songs. This platform mandates explicit artist opt-ins and ensures all AI-generated content remains within Udio. UMG guarantees compensation for artists based on song usage and new creations, enhancing fan engagement. Additionally, UMG has partnered with Stability AI to develop professional tools for artists, focusing on responsibly trained AI models. This collaboration aims to empower artists by providing them control over their music’s use in AI applications. Michael Nash, UMG’s Chief Digital Officer, emphasizes the importance of responsible data usage, ensuring that artists’ rights are respected as AI technology evolves in the music landscape.
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