Estée Lauder’s innovative “AI Scent Advisor” transforms the online fragrance shopping experience by using poetic language to evoke sensory emotions. Unlike traditional stylists, this chatbot guides customers through olfactory choices, asking engaging questions like, “Where would we like to journey today?” The aim is to boost online sales to over $100 by creating an enchanting conversation filled with ethereal descriptions. Powered by Google Cloud’s advanced Gemini models, the AI draws on established scent data and replicates the personal touch of live associates to enhance customer interaction. Since its soft launch with Jo Malone, conversion rates for users utilizing the tool have doubled. Under CEO Stéphane de La Faverie’s leadership, Estée Lauder is focusing on digital enhancements and the fragrance category, with plans to introduce similar AI experiences across other brands. This initiative represents a strong step towards revitalizing the company’s growth, especially targeting younger consumers.
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