Intuit has launched a strategic partnership with OpenAI to enhance Financial Intelligence through generative AI in popular applications like TurboTax, Credit Karma, QuickBooks, and Mailchimp integrated into ChatGPT. This collaboration builds on Intuit’s expertise in data and AI, delivering personalized, actionable financial insights efficiently. Users can now access tailored tax help, credit coaching, and marketing strategies directly via ChatGPT, ensuring their financial data’s security and privacy while enhancing decision-making capabilities. TurboTax answers complex tax queries through a conversational interface, offering real-time estimates, while Credit Karma provides customized financial advice and targeted loan offers. For businesses, QuickBooks facilitates data analysis for improved revenue tracking, and Mailchimp enables seamless multichannel marketing campaign creation. All applications are now available for ChatGPT users, reflecting Intuit’s commitment to innovation and customer-centric solutions, prioritizing data privacy and regulatory compliance. This partnership empowers consumers and businesses with powerful financial tools while maintaining robust data protection.
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