Snapchat has launched its Imagine tool for free in the United States, transforming a premium feature into an accessible creative asset within its main camera. Previously exclusive to Snap+ subscribers, Imagine allows users to generate engaging videos from simple text prompts, seamlessly integrated alongside popular AR effects. By using generative models, the Imagine Lens takes your camera view and animates it based on the provided description, optimizing for rapid sharing on platforms like Snaps and Stories.
To use the Imagine Lens, simply access Snapchat’s main camera, locate the Imagine tile in the Lens carousel, and input a clear, specific prompt. As Snapchat expands its features globally, including regions like Canada and Australia, users will need a strong internet connection for optimal performance.
This strategic move keeps Snapchat competitive in the evolving landscape of generative content, catering to the growing demand for AI-driven creativity while ensuring compliance with community guidelines.
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