New research from Duda and Localogy highlights how reframing AI as automation can enhance trust and adoption among small and mid-sized businesses (SMBs). The 2025 Duda-Localogy SMB Perceptions of AI and Automation Report surveyed 754 SMB owners, revealing that 75% are experimenting with AI, yet 86% are more confident in “automation.” The findings indicate that digital agencies need to adjust their messaging about AI to bridge the trust gap. Key strategies include using plain-language communication, guided onboarding, and showcasing real-world applications to illustrate AI benefits. SMBs responded 24% more positively to automation than AI, emphasizing the need for transparency and education. The report highlights Duda’s white-label platform as crucial for agencies offering AI-driven solutions, underscoring its significance for SEO and digital performance. Learn more about positioning AI for SMBs at Duda’s website.
