Unpacking AI-Pocalypse Profound: What You Need to Know
AI-Pocalypse Profound aims to offer companies insights into their visibility in AI interactions, but concerns about data privacy have emerged. Notably, expert Lee S Dryburgh argues that the startup may be using data from users without adequate consent, relying on browser extensions to capture sensitive conversations.
Key Points:
- Data Collection Allegations: Claims arise that Profound accesses anonymized user data from extensions, risking privacy tied to health or personal issues.
- Compliance Stance: Profound asserts all data is opt-in, fully compliant with GDPR and CCPA regulations.
- Shift in Focus: The industry is moving from SEO to AI Optimization (AIO), as brand reputation now includes AI interactions.
- Potential Risks: Browser extensions often require permissions that undermine user privacy, raising alarm bells for regulatory bodies.
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