At AWS, customer-focused account plans drive tailored support for unique client goals. As business complexity surged, manual reviews became cumbersome, prompting the launch of Account Plan Pulse in January 2025—a generative AI tool leveraging Amazon Bedrock. Pulse improved account plan quality by 37% year-over-year and cut review times by 52%, streamlining the planning process. AWS identified challenges like inconsistent plan quality, resource-intensive reviews, and knowledge silos. Pulse addresses these by automating evaluations across 10 essential categories, generating actionable insights, and integrating seamlessly into sales workflows. The solution employs a robust batch processing pipeline for data extraction and analysis, while utilizing LLMs for comprehensive evaluations. It emphasizes validation methods to ensure quality and compliance. With ongoing enhancements planned, Pulse aims to connect strategic planning with sales outcomes and maximize customer success. Explore more about Amazon Bedrock and its capability to transform workflows for robust organizational impact.
