Digiday’s inaugural AI Marketing Strategies event on February 11 in New York City aims to equip marketers with crucial insights into the evolving role of AI in marketing. Over the past decade, AI has transitioned from chatbots and automation tools to essential components of daily marketing workflows. This event emphasizes real-world applications and best practices rather than theoretical discussions, covering creative production, media buying, and analytics.
Attendees, including agency leaders, brand marketers, and tech providers, will gain practical knowledge on integrating AI effectively without hindering creativity. Key speakers, such as Parham Aarabi from PRE and Olivia Douglas from Citi, will provide diverse perspectives from the marketing-technology intersection.
Marketers looking to stay competitive must understand AI’s value and successfully navigate its integration. Join us to explore actionable strategies and peer exchanges that will clarify the current landscape of AI in marketing. Sign up to be part of this transformative experience.
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