In 2019, I began analyzing the bot management software market, initially focused on distinguishing between bot and human traffic. Today, with the rise of generative AI, companies require advanced tools to identify whether traffic originates from humans, bots, or AI agents, along with understanding their intent. As web application firewall (WAF) vendors consolidate offerings into web application protection platforms, organizations face the choice of using a comprehensive platform versus specialized solutions for bot and AI management.
The market for bot management is evolving; it’s now about broader “bot and agent trust management.” This encompasses not just detecting bots, but also managing AI traffic to ensure trustworthy interactions with customers. The emphasis shifts from merely blocking threats to establishing trust relationships with automated agents. Our upcoming landscape report will redefine this field and highlight the need for specialized software that enables secure, seamless customer experiences. Join us at the Security & Risk Summit for further insights.
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