Realm Global has released a white paper, “Intelligent Luxury: How AI Is Redefining Trust, Taste, and Timeless Value,” to guide luxury real estate professionals in embracing artificial intelligence (AI). Co-authored by Realm CEO Julie Faupel and AI strategist Asha Saxena, the paper emphasizes that AI alone won’t transform the industry; rather, ethical and responsible use of AI tools will set a new service standard for interactions with high-net-worth clients and global developers. It introduces the concept of the Augmented Advisor, a leadership model where an agent’s expertise is enhanced by intelligent systems, not replaced. The document features case studies showcasing early adopters leveraging AI to better anticipate client needs and deliver valuable outcomes. Faupel stresses the importance of using technology to enhance human connection and strategy in client interactions. The white paper is now available online for those interested in the future of luxury real estate and AI integration.
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