Hayden Brown, CEO of Upwork, is witnessing a rise in AI agents attempting to hire human freelancers for tasks they cannot perform autonomously. While demand from AI-driven clients is increasing, Brown asserts that human labor isn’t being sidelined but rather transformed. Upwork is experiencing a surge in need for “AI orchestrators” — individuals who blend technological savvy with human insight. Since her appointment as CEO in January 2020, Brown has focused on redefining Upwork as a marketplace that integrates human and AI capabilities. Following the advent of ChatGPT, she initiated a strategic pivot towards AI, resulting in the introduction of an AI assistant, Uma. Upwork reports that 63% of clients face barriers due to a lack of AI skills, and 70% are moving towards flexible talent. The growing role of freelancers in adopting AI technologies presents new opportunities, as businesses seek to optimize their workforce alongside AI advancements.
Source link
