Walmart’s latest announcement follows its partnership with OpenAI, showcasing new AI tools designed internally to enhance the omnichannel shopping experience. The Walmart app integration encourages consumers to shop both online and in-store, leading to a 29% increase in spending. Key innovations include “Sparky,” an AI chatbot that creates automated shopping lists based on user goals, such as planning a New Year’s Eve party. Additionally, the app features an interactive store map, helping shoppers locate items and discover in-store deals. As the holiday season approaches, consumer engagement with AI is rising, particularly among Gen Z, with 71% planning to leverage it for price comparisons, gift ideas, and budgeting. A Bank of America survey highlights AI’s growing role in holiday shopping, further supported by insights from KPMG about AI being a crucial companion for consumers this season.
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