Walmart has partnered with OpenAI to integrate shopping directly within ChatGPT, enhancing the online shopping experience. This collaboration introduces an “Instant Checkout” feature, allowing customers to inquire about products—like finding a mattress under $1,000 or selecting a gift—while making purchases seamlessly in the chat interface. This marks a shift from traditional search-based eCommerce, as the AI will provide personalized suggestions, functioning as a helpful agent in what Walmart terms “agentic commerce.” Walmart’s CEO, Doug McMillon, emphasizes that this approach will revolutionize eCommerce by prioritizing user experience over lists of search results. The feature will soon be available for Walmart and Sam’s Club members. This initiative is part of OpenAI’s expanding footprint in e-commerce, which includes collaborations with platforms like Etsy and Shopify. The announcement has resulted in a nearly 5% share price increase for Walmart, highlighting investor optimism about this innovative venture in AI-driven shopping.
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