Weber Ranch 1902 Vodka has unveiled a groundbreaking AI-powered virtual bartender, named “Tex,” designed to enhance home cocktail-making experiences. This innovative service merges professional mixology expertise with AI technology, providing personalized cocktail guidance via SMS text or online chat. Co-owner Lee Applbaum highlights Tex’s unique approach, stating it goes beyond automated customer service, fostering deeper engagement with users. The AI leverages more than 70% ChatGPT logic, continually improving through user interactions. Tex can suggest cocktails based on available ingredients, recommend bars or retail stores, and personalizes cocktail recipes. Customers can access Tex by texting #AskTex to 1-940-400-1902 or visiting the Weber Ranch Vodka website. Developed in collaboration with Cyphr, Tex aims to revolutionize consumer-brand interactions in the spirits industry. With a commitment to innovation, Weber Ranch vodka, made from Mexican Blue Weber agave, is recognized for its fresh and engaging approach to the market.
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