Real estate agents should embrace AI to enhance productivity, according to tech expert Matt Britton. He emphasizes that the industry is lagging in AI adoption for automating mundane tasks, but acknowledges that rapid changes are imminent. By leveraging AI, agents can focus more on building client relationships and less on paperwork. Britton believes automation will revolutionize how real estate teams operate, allowing them to engage creatively rather than being bogged down by busywork. He predicts that as AI tools become more sophisticated, agents will be able to automate workflows and make informed decisions. This shift will provide opportunities for creative professionals to differentiate themselves in a historically slow-to-evolve market. Ultimately, embracing AI is not just about technology; it’s about enhancing human connection during critical financial decisions. As these tools become accessible, agents need to identify specific challenges they wish to solve to thrive in the evolving landscape.
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