Navigating the Future of Agentic Commerce in 2025
As we approach the holiday season of 2025, the emergence of AI agents capable of autonomous spending is transforming e-commerce. While 70% of consumers feel comfortable entrusting AI with their purchases, the consequences of this shift remain uncertain.
Key Insights:
- The SNADpocalypse: A surge in “significantly not as described” claims as buyers confront mismatched expectations.
- Evolving Protocols: Companies like OpenAI, Google, Stripe, and Visa are racing to develop protocols for secure transactions.
- New Dispute Frameworks: Liability ambiguity arises with AI making decisions without human oversight. Existing consumer protection laws may not suffice.
The Path Ahead:
- Businesses must prioritize visibility, verification, and fraud detection to adapt.
- Emerging protocols like Stripe’s Agentic Commerce Protocol ensure clear human approval for transactions.
Anticipate the shift—this is not just about adapting to AI but embracing new norms in consumer trust. Join the conversation! Share your thoughts on how we’re preparing for this brave new world of purchasing.
