In 2024, dating apps face a significant user retention crisis, with 69% of users deleting them within a month, highlighting a growing “swipe fatigue,” especially among Gen Z. This age group, which spent crucial formative years in lockdown, now prefers offline interactions, with a staggering 90.24% favoring social venues over apps. Wendy Walsh from DatingAdvice.com suggests that pandemic-induced social learning losses have fueled anxiety about in-person interactions. Notably, although 53% of those under 30 have used dating apps, many students feel embarrassed and often experience disappointment with app-based connections, primarily seeking casual relationships rather than serious ones. Despite dating giants like Match Group facing declines in subscriber numbers, Hinge reports success by focusing on authenticity and intentional dating. Companies are now pivoting towards AI features to enhance user experience, yet Gen Z’s skepticism about technology remains a challenge, emphasizing the need for genuine human connection over automation.
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