Recent research reveals that 75% of ChatGPT sessions for local service searches, like dentists and Botox providers, begin with concise keyword prompts reminiscent of traditional Google searches. Users typically favor brief queries such as “dentist in Chicago,” with 45% concluding after just one prompt and an average of only 2.1 exchanges per session. This trend underscores the persistence of established search habits even within generative AI platforms. Frank Olivo, an expert in healthcare digital marketing, emphasizes that optimizing for keywords remains vital for local SEO. The study indicates users often seek multiple options, mimicking behavior seen in standard search engine results pages (SERPs). For local businesses, it’s crucial to maintain updated Google Business Profiles and use structured data to enhance visibility. Overall, while AI is evolving, efficient, straightforward queries dominate the local service search landscape, indicating a hybrid strategy that combines traditional SEO with AI optimization remains essential for success.
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