OpenAI’s rapid development of artificial intelligence, particularly with the recent launch of the hyper-realistic AI video model Sora 2, raises significant copyright concerns. The company initially proposed an opt-out policy for copyright holders, likened by attorneys to a burglar’s claim of entitlement. Critics argue this approach undermines creators’ rights, essentially making their content fair game unless explicitly blocked. Following backlash, CEO Sam Altman indicated a shift to an opt-in model for character use, allowing rights holders more control over their intellectual property. However, challenges remain regarding whether copyrighted material is used in training data, complicating the verification process. OpenAI’s lack of formal agreements with studios, unlike competitors like Runway, may increase tensions within the entertainment industry. As AI technology becomes more entrenched in creative processes, the industry must address these challenges to protect creators’ rights, or risk losing control over their intellectual assets amid this evolving landscape.
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