GoPro recently launched the MAX2 360 camera, boasting True 8K resolution and new AI-powered editing tools, including the GoPro ReFrame plugin for DaVinci Resolve. This strategic move enhances GoPro’s ecosystem, aiming to empower both professionals and hobbyists in 360 content creation. The MAX2 release is pivotal in revitalizing unit and revenue growth amidst increasing competition and declining retail sales. However, while the introduction of innovative products like the MAX2 aligns with GoPro’s investment narrative, investors should remain cautious due to ongoing revenue declines and expected tight cash flow. Analysts anticipate GoPro’s revenue reaching $767 million by 2028, despite a projected 1.5% annual decline. Fair value estimates for GoPro vary widely, from $0.60 to $35, highlighting the uncertainties surrounding the company’s growth potential. Investors are encouraged to explore multiple perspectives on GoPro’s market positioning and future outlook.
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