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Will the Digital Markets Act Empower Users Over Their Data in the Era of AI?

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Can the Digital Markets Act Free Users' Data in the AI Age?

The Digital Markets Act (DMA) aims to regulate “gatekeepers,” major digital platforms impacting market competition. As of now, no exclusively AI-powered service has been designated as a gatekeeper; however, services like OpenAI’s ChatGPT, with significant user bases, could soon qualify. A key DMA requirement is data portability, which allows users to easily migrate their information from one service to another, fostering competition and preventing “walled gardens.” This obligation enables a seamless transition between platforms, crucial for AI assistants that integrate deeply into users’ lives. Notably, the DMA mandates continuous, real-time data portability, streamlining user experiences. While current AI services offer data export options, they typically lack import functionality. Enhancing compliance with these standards is vital to create a flexible market where users can evaluate services based on quality rather than data access, ultimately ensuring a fairer digital landscape. This focus on user autonomy is essential as AI technologies evolve.

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