On July 22, 2025, Yandex Türkiye launched innovative AI-based tools aimed at enhancing services in finance, travel planning, and search functionalities. The new offerings, Yandex Travel and Yandex Finance, are designed to streamline vacation and business trip planning, while providing real-time financial insights. These features integrate seamlessly with Yandex’s search engine, Yazeka, which now includes a newly introduced “Reasoning Mode” for delivering more structured answers sourced from diverse information. Yandex Türkiye’s CEO, Alexander Popovskiy, highlighted the significant potential in Türkiye’s ride-hailing market, stressing that liberalizing regulations could increase the number of operational taxis in Istanbul and boost the sector’s financial growth. Additionally, Yandex Go has obtained an electronic service license for Istanbul, paving the way for future expansion. The updates reflect Yandex’s commitment to deepening its investment in Türkiye’s tech and mobility landscape, positioning itself as a key player in these emerging markets.
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