YouTube celebrated its 20th anniversary by announcing a suite of AI-powered tools aimed at revolutionizing digital creativity. During the “Made on YouTube” event, the platform unveiled features for creators and fans, emphasizing its pivotal role in the burgeoning creator economy, having paid over $100 billion to creators since 2021. Key innovations include the integration of Google DeepMind’s Veo 3 Fast for YouTube Shorts, allowing users to create engaging video backgrounds and soundscapes effortlessly. New editing tools like “Edit with AI” and “Speech to Song” facilitate streamlined production, enhancing viewer engagement. YouTube Studio will introduce collaborative features and a conversational AI tool, “Ask Studio,” to optimize content creation. Additionally, YouTube is enhancing live streaming and podcasting capabilities, making it easier for creators to connect with audiences. With expanded music features and shopping integrations, YouTube aims to strengthen creator-brand partnerships, ensuring a vibrant community for the next 20 years.
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