YouTube is enhancing creator protection against AI-generated content with new “likeness detection” technology. CEO Neal Mohan announced that this tool will identify unauthorized digital replicas of creators’ faces and voices, allowing them to control the use of their likeness on the platform. Many content creators, especially musicians and video producers, worry about being imitated without consent, particularly through deepfakes and synthetic voices. This development builds on YouTube’s existing Content ID system, which tracks copyrighted material. Additionally, YouTube is introducing clear labels for AI-generated videos, promoting transparency for users. Mohan emphasized the importance of maintaining trust among creators in an evolving market, especially as concerns about synthetic content’s impact grow. YouTube aims to balance innovation with accountability, ensuring that human creators remain central to its ecosystem while integrating AI responsibly. This approach aligns with YouTube’s mission to support free expression while providing a secure platform for creators.
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