YouTube is set to enhance creator capabilities by allowing AI-generated versions of themselves in Shorts, while implementing disclosure rules and maintaining content quality. CEO Neal Mohan announced this plan in his annual letter, emphasizing AI’s role in boosting creativity rather than replacing human creators. Creators will be required to label AI-generated content and disclose the use of synthetic elements to foster viewer trust. YouTube is introducing new controls for creators to manage their likeness in these AI-driven videos, addressing concerns about misuse. The platform will combat low-quality “AI slop” by strengthening systems against spam and repetitive content. With Shorts now averaging 200 billion daily views, new features—including image-based posts and enhanced parental controls—are on the horizon. YouTube is also expanding its AI capabilities, allowing users to create games with text prompts and offering tools like AI-assisted editing and dubbing. This initiative aims to elevate content quality while supporting creator innovation.
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