YouTube is enhancing its TV app experience with several key updates focused on video quality and content discovery. The standout feature is automatic AI upscaling, which upgrades videos below 1080p to HD quality, with plans for future 4K support. Creators can opt-out of this “Super Resolution” feature, along with automated audio adjustments. Additionally, YouTube is expanding thumbnail capabilities, increasing the maximum file size from 2MB to 50MB for sharper images. New immersive previews will auto-play on the TV homepage, making it easier for users to browse channels and discover content. Contextual search improvements will prioritize videos from a creator’s channel in search results, facilitating better content retrieval. As more users turn to YouTube on smart TVs, these updates enhance video quality and engagement, ensuring a more enjoyable viewing experience while offering creators innovative ways to present their content effectively.
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