At the annual Made on YouTube 2025 event, YouTube introduced significant updates for creators, enhancing Studio, Shorts, Music, Live, and podcasting functionalities. Key features include the Inspiration Tab, title A/B testing, and an advanced likeness-detection tool for managing facial likenesses in videos, now in open beta. The platform is also testing Ask Studio, an AI assistant for creators, and a collaborative feature allowing up to five creators to co-create videos. YouTube Live enhances engagement with interactive minigames, horizontal and vertical broadcasting, AI-generated highlight clips, and “side-by-side” ads. Shorts will leverage generative AI for motion effects and soundtrack creation. YouTube Music introduces countdown timers and exclusive merchandise for fans, while podcasters benefit from AI-suggested clips and video conversions. Monetisation opportunities expand with YouTube Shopping, brand sponsorships, and AI-powered product tagging suggestions, empowering creators to maximize earnings while deepening audience engagement through innovative AI enhancements.
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