YouTube’s user experience has deteriorated recently, as Google escalated its fight against ad blockers by slowing video playback for users with these extensions. In addition, YouTube is updating its monetization policies with tighter restrictions on “inauthentic content” under the YouTube Partner Program. This announcement sparked concerns among creators worldwide, who feared it would lead to widespread demonetization of various video types, including AI-generated content.
However, Rene Ritchie, YouTube’s Head of Editorial & Creator Liaison, clarified in a recent update that the changes are merely a “minor update” aimed at better identifying mass-produced and repetitive content, which has long been ineligible for monetization. The revised guidelines will take effect on July 15, 2025, and are intended to enhance the authenticity of content on the platform. As AI-generated content surge poses new challenges, creators must adhere to YouTube’s expectations for originality and authenticity to maintain monetization eligibility.
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