YouTube, under the leadership of executive Lyor Cohen, is enhancing its platform for musicians with the “Made On YouTube” features announced on September 16. These tools aim to cater to artists’ needs by enabling them to share behind-the-scenes content, countdowns, and fan thank-you messages. A pilot program for selling exclusive merchandise and new AI-driven tools to inspire song ideas and video concepts will also be introduced. Notably, the “Speech to Song” feature combines voice snippets with AI-generated music, perfect for creating unique tracks. Additionally, the Veo 3 Fast tool will facilitate seamless linking of sound and visuals, enhancing user experience with reduced latency. This initiative comes as YouTube celebrates its 20th anniversary and boasts a staggering 2.7 billion users and $60 billion in projected media revenue for 2024. Musicians like Dua Lipa highlighted the importance of engaging content for fostering familiarity with their audience.
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