Zee News has partnered with Neural Defend to launch an innovative AI-powered deepfake verification system, aiming to combat the rising threat of AI-generated misinformation in journalism. This initiative empowers citizens to verify the authenticity of videos, images, and audio files in real time, enhancing public trust in media and democracy. With over 96% of manipulated content going undetected, this tool aims to change the narrative by allowing users to upload suspicious files via a user-friendly interface for rapid analysis. Managing Editor Rahul Sinha showcased this technology during a recent broadcast, reinforcing Zee News’ dedication to credibility. Marketing Head Anindya Khare emphasized that building trust is essential in today’s media landscape. Additionally, the platform provides a safer advertising environment, ensuring brand safety. With a focus on innovation and accessibility, Zee News is set to lead the industry in responsible, AI-driven journalism, making it a technology-first newsroom for the future.
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