Amazon India is evolving from a traditional e-commerce marketplace into a comprehensive business partner for its sellers, especially with the upcoming festive season expected to boost sales by 27%. To support over 1.7 million sellers, particularly those in smaller towns, Amazon has introduced significant fee reductions, eliminating referral fees for over 12 million products priced below Rs 300. Additionally, cuts in fees for popular categories like fashion and home appliances aim to bolster seller profitability. The launch of AI-powered tools has streamlined operations, allowing sellers to create product listings 70% faster, crucial during peak seasons. Amazon is also enhancing its logistics network and providing GST assistance to ensure compliance and expedite deliveries, especially for sellers in tier-II and III cities. By positioning itself as a “full-stack partner,” Amazon India’s strategy focuses on empowering small and medium sellers year-round, facilitating growth and operational efficiency.
Source link
