On November 11, 2025, Amazon unveiled its unified Campaign Manager platform at the unBoxed conference, merging the Amazon DSP and Ads Console for streamlined ad management. This innovative platform integrates AI agents to automate campaign tasks, simplifying workflows and enhancing advertising efficiency. The Full-Funnel Campaigns feature allows multi-format campaigns across various ad types from a single prompt, while existing users can continue using Sponsored Ads without additional costs.
Amazon’s advertising revenue surged 22% year-over-year, reaching $17.7 billion in Q3 2025, with projections of $70 billion in ad revenue for the year. As part of ongoing improvements, Amazon expanded the Amazon Marketing Cloud’s lookback window to 25 months, providing advertisers enriched insights into performance over time. New features include enhanced video advertising formats and AI-driven tools for campaign optimization, marking a pivotal shift in how brands approach digital marketing on Amazon. With these updates, Amazon aims to simplify full-funnel advertising for all brand sizes.
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