Amazon’s Creative Agent revolutionizes ad campaigns for small and medium-sized businesses (SMBs) by providing tools previously accessible only to larger enterprises. This AI-driven tool enhances ad creation, covering aspects like image and video generation, voiceovers, and storyboarding, all while performing product and audience research for context. Available in the UK, France, Germany, Spain, and the USA, Creative Agent leverages Amazon’s vast retail insights and customer shopping signals to ensure high-quality results quickly. Traditional ad development can be time-intensive and costly, but this innovative solution cuts production time to mere hours at no extra charge, democratizing access to strategic creative support. Hosted on AWS, it allows users to easily edit and refine ads for various platforms, including Amazon DSP and Sponsored Brands. This launch makes high-quality advertising more accessible, breaking down barriers related to cost and time, and positioning SMBs for greater success in the competitive market.
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