Black Friday has evolved beyond a single day, as Amazon introduces “Black Friday Week,” running from November 20 to December 1. This year, Amazon is highlighting its AI assistant, Rufus, designed to enhance shopping experiences. Rufus tracks prices, provides personalized recommendations, and can automatically buy items when they reach a desired price. Key discounts include up to 50% off Echo and Fire TV devices, seasonal decor, grocery bundles, electronics from brands like Bose and JBL, and home appliances featuring significant markdowns. Fashion and beauty discounts reach 50%, while Kindle books are priced up to 80% off. Prime members benefit from additional perks and faster shipping. To maximize savings, shoppers are advised to plan ahead with wish lists, monitor prices, and set a budget. By leveraging Rufus, users gain smarter shopping strategies through tailored suggestions and price alerts. For updated deals, check Amazon daily during this shopping bonanza.
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