Amperity has unveiled its innovative AI agent designed for marketing teams, harnessing unified customer data to create live customer segments and journeys based on natural-language requests. Integrated into its Customer Data Cloud, the Customer Data Agent streamlines analytics, segmentation, and journey design, enabling marketers to convert insights into actionable campaigns without relying on engineering teams. The tool leverages patented identity resolution technology, ensuring an accurate customer view across multiple data sources. By allowing marketers to engage in intuitive, conversational prompts, such as identifying high-value customers or optimizing campaigns, the agent accelerates outcomes from weeks to hours. This advancement reflects a broader shift in AI adoption, emphasizing the need for a solid data foundation to enhance marketing efforts. Positioned as a competitor in the customer data platform market, Amperity serves over 400 brands, including Alaska Airlines and Virgin Atlantic, aiming to empower teams in effective customer engagement and data-driven decision-making.
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