InVideo, the AI video creation platform with over 50 million users, has launched its first AI-generated brand anthem, created in collaboration with indie agency Gus and AI director Blair Vermette. This video transcends traditional product advertising by showcasing the synergy of human creativity and AI innovation. Over two months, a rich narrative was shaped using various AI tools, including InVideo’s own platform. Unlike typical fast-paced AI ads, this anthem underscores the essence of human ambition and the importance of acting on ideas. Both Vermette and Gus’s creative lead emphasized a thoughtful approach to AI, integrating it into a purposeful creative process. The film embodies InVideo’s mission to enable anyone—from solo creators to brands—to produce high-quality video content without the need for extensive resources. It reflects the platform’s commitment to empowering individuals to bring their visions to life, demonstrating the limitless potential of AI in video production.
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