The traditional joint family structure that once facilitated agricultural knowledge exchange is dwindling, leading farmers like Asawa to rely on local input shops for advice. However, the MahaVISTAAR app emerged, created by Maharashtra’s agriculture department, to deliver university-backed guidance swiftly. This app enables farmers to access essential information and pest control instructions without costly delays. Many farmers, including Asawa, saved money using the app over traditional advice; for instance, he reduced his pesticide usage, saving ₹2,000 per acre.
In Nashik, farmers express concerns about the app’s accuracy in real-time market pricing. Project director Parimal Singh aims to improve the app’s features, turning it into a decision-support tool. Meanwhile, Amul’s Sarlaben helpline offers immediate assistance for dairy farmers facing livestock issues, bridging the gap between traditional methods and digital solutions. Ensuring clear communication and accurate information remains crucial for farmer adoption and success in this evolving landscape.
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