OpenAI is set to introduce ads in its ChatGPT platform for free users and Go subscribers ($8/month) in the U.S., generating significant revenue as AI costs rise. OpenAI CEO Fidji Simo announced this development following Google’s denial of any ad plans for its Gemini AI app. With immense costs related to computing power and GPUs, advertising is an attractive revenue stream, potentially generating “low billions” in 2023. While Google incorporates ads in its AI-enhanced search results, it refrains from placing them in Gemini. OpenAI assures users that forthcoming ads will be clearly labeled and will not impact ChatGPT’s responses, emphasizing user data privacy. Additionally, premium subscriptions ($20/month Plus and $200/month Pro) will remain ad-free, ensuring a balance between diverse revenue models and maintaining user trust. OpenAI positions these ads as supporting its mission to make AI accessible, reinforcing its commitment to benefiting all of humanity.
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