Google Chrome is enhancing its browser with new generative AI features, primarily through deeper integration with Gemini AI. This includes an “agent browsing assistant” designed to automate online tasks, raising concerns about accuracy and the potential negative psychological impact of generative AI technologies. Critics argue that AI responses in Google searches have already disrupted revenue for content creators, and the new Gemini features could redirect users away from traditional web searches. Notably, users will now access the Gemini assistant via a button in the top-right corner, allowing context-aware queries without manual inputs. The assistant aims to perform tedious tasks like booking appointments. Additionally, Chrome will offer an ‘AI Mode’ for searches, enabling AI-enhanced results. While these changes promise new functionalities, they may contribute to browser bloat and renew debates about the ethics of AI. The rollout begins in the U.S., with plans for global expansion.
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