The travel industry is rapidly evolving with artificial intelligence (AI) shaping future experiences, according to Bret Taylor, chairman of OpenAI. In a recent Skift Global Forum interview, he highlighted that AI can enhance travel by mimicking the high-touch service of human agents. Travelers are already utilizing AI, as Taylor shared his successful trip to Copenhagen, organized entirely through ChatGPT, enriching the travel experience. As traditional travel agents transition to AI platforms, brands like Expedia and Booking.com are adopting AI features, including voice communication, to improve customer interactions and loyalty. AI’s potential is to reduce service costs significantly, enabling more personalized engagements. Taylor believes the landscape is shifting, similar to the early internet era, urging travel companies to innovate or risk being left behind. Ultimately, the integration of AI in travel promises a multimodal, efficient, and enriched consumer experience.
Source link
