Mixpanel Acquires DoubleLoop to Enhance AI-Driven Metrics
On October 10, 2025, San Francisco’s Mixpanel announced the acquisition of DoubleLoop, integrating AI-powered tools to help businesses identify and define key performance metrics aligned with success. This strategic buy reinforces Mixpanel’s solutions for product and marketing teams focused on growth drivers. Earlier this year, Mixpanel launched Metric Trees, enabling teams to visualize connections between product metrics and business outcomes. DoubleLoop’s technology enhances this by creating ‘metric trees’ that link team efforts to business results, fostering continuous refinement. As companies shift from vanity metrics to meaningful hierarchies and causal relationships, there’s pressure to accelerate this evolution. CEO Jen Taylor emphasized the need for clarity in metric alignment, while DoubleLoop’s founder Dan Schmidt highlighted the transformational potential of combining Metric Trees and AI. This acquisition positions Mixpanel at the forefront of advancing analytical capabilities that empower teams to understand and drive growth effectively.
For more details, visit Mixpanel.
