Disney CEO Bob Iger recently addressed concerns about the company’s $1 billion investment in OpenAI during a CNBC interview, reassuring creators that their jobs are safe. With AI’s rapid growth, many in the entertainment industry fear replacement, especially as programs like Sora allow users to generate videos and audio with minimal effort. Disney’s licensing agreement with OpenAI features over 200 beloved characters, including Mickey Mouse and Darth Vader, for a three-year partnership. Iger emphasized that this initiative honors creators by respecting their work and incorporating licensing fees, ensuring no character likenesses or voices are utilized, thus eliminating threats to job security. He is confident in the safeguards OpenAI has established, promoting a safe environment for consumer engagement. Disney’s commitment to its brand and responsible usage of its iconic characters underscores its intentional approach to integrating cutting-edge technology into modern media.
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