The Walt Disney Company has partnered with OpenAI as the first major content licensing collaborator on Sora, OpenAI’s innovative short-form generative AI video platform. This three-year agreement allows Sora to create user-prompted videos using over 200 beloved characters from Disney, Marvel, Pixar, and Star Wars, empowering fans to share imaginative content. Additionally, ChatGPT Images enables the rapid transformation of user input into fully realized images based on Disney’s intellectual property.
Disney will invest $1 billion in OpenAI, securing further equity opportunities while also utilizing OpenAI’s APIs for new tools and experiences, including enhancements for Disney+. The partnership underscores both companies’ commitment to responsible AI use, ensuring user safety and content integrity. Starting in early 2026, fans can expect curated, Sora-generated videos featuring iconic characters on Disney+. Robert A. Iger and Sam Altman emphasize the collaboration’s potential to revolutionize storytelling and creativity in the entertainment landscape.
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