Exploring the Controversy Behind First Descendant’s AI Ads
The recent TikTok ad campaign for The First Descendant stirred significant backlash from the gaming community. Key points include:
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AI Misuse: The campaign featured AI-generated ads, replicating the likeness of influencers without consent, notably streamer DanieltheDemon, who vehemently denied involvement.
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Community Reaction: Many players expressed their discontent, with some pledging to withdraw support for the game and discussing the implications on platforms like Reddit.
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Nexon’s Response: The game’s developer, Nexon, acknowledged “certain irregularities” in their ad execution but shifted some blame onto TikTok’s verification system, stating they are conducting an investigation.
This incident highlights the ethical concerns surrounding AI in marketing within the gaming industry.
What can we learn from this? Responsible AI use is vital as creators and companies innovate.
➡️ Share your thoughts and join the discussion! How can we improve transparency in AI marketing?
