Google’s generative AI filmmaking program, Flow, has hit a remarkable milestone, surpassing 100 million AI videos created within just 90 days of its launch at the I/O developers conference. Utilizing the advanced AI video model Veo 3, Flow enables seamless video creation and editing, attracting a diverse user base, including professional filmmakers. This innovative tool stands apart from Google’s earlier AI efforts, like Gemini, by maintaining visual consistency across clips, which is crucial for professional-quality projects. Key features of Flow include text-to-video capabilities, the ability to upload photos for animated sequences, and tools for editing and extending video clips. With the aim of making storytelling more accessible, Flow is available through Google Labs’ subscription plans, fostering a new era for AI-driven video creation. Despite concerns over AI’s impact on creative industries, Google continues to enhance Flow’s capabilities, striving to empower creators while addressing ethical challenges.
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