On June 10, 2025, Google Workspace users expressed significant frustration over the company’s decision to integrate Gemini AI features into subscriptions without an opt-out option. This mandatory bundling, which includes price hikes, drew criticism from technology professionals, including Gergely Orosz, who questioned the value of forced AI adoption. User backlash was widespread online, with many threatening to cancel their subscriptions rather than pay for unwanted features. Critics highlighted that such strategies reflect broader industry trends where AI is used as a justification for price increases, rather than as an optional enhancement. The integration has raised concerns about the utility of these AI features, as many users reported dissatisfaction with their performance. The criticism mirrors similar strategies employed by other tech companies, like Microsoft, in AI implementation, suggesting a growing resistance among customers to mandatory features that lack clear, tangible benefits or flexibility in usability.
Source link
