Google has unveiled new AI-driven shopping tools for the holiday season, enhancing the shopping experience with features like AI Mode in Google Shopping. This major upgrade facilitates product searches based on conversational queries, providing tailored responses with comprehensive details such as prices, reviews, and local availability. Users can now discover products through Google’s Gemini chatbot, linking queries to over 50 billion items in Google’s Shopping Graph.
Additionally, Google has introduced a feature allowing users to request calls to local stores for inventory checks, streamlining the shopping process. A new Pinterest-style image feed offers inspiration based on users’ interests, enhancing product discovery. Furthermore, the AI-enhanced price tracking tool now enables automated purchases when desired items go on sale, simplifying the shopping journey. Retailers should optimize their Google Shopping listings to align with these innovative features, leveraging Google’s extensive Shopping Graph to maximize visibility during the competitive holiday season.
Source link
